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A. C. Nielsen, Sr.

ARTHUR C. NIELSEN is the founder and chairman of A. C. Nielsen International, Inc., and its subsidiaries around the world. Best known for his pioneer work in television audience measurement, he now heads the world’s largest marketing research...

Catalogue: ARF Guidelines Handbook
Authors: Charles Pearson, Arthur C. Nielsen
June 15, 1990
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Citation

Pearson and Nielsen (1990a, June 15). A. C. Nielsen, Sr.. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/a-c-nielsen-sr-